Creating
Revenue Streams
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Our methods are effective and cut to the
chase with practical things that make a
difference. You need a bigger class,
increase in loyalty and committed students?
Have you got five minute for a chat after
you have read this page?
If your student numbers are up and down down
wait until you have to close before you
contact us.
Have you attracted loads of students and
need to get their loyalty so the don't
leave?
We are dedicated to martial arts development
in the UK and worldwide and are the ultimate
in business expertise to accompany your
martial art. email your phone number and
postal address for a return call and pack.
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Running any martial arts club requires more than
just martial arts. People cannot be made to train or
made to keep training, they have to be kept
motivated and want to train. Just because you can
kick the crap out of a student is no guarantee they
will train each week, not that we would recommend
that you do that.
You simply provide a market choice that if they
cease to enjoy it they give it up. The success to
keeping things interesting means you have to
constantly finds new things to offer the students.
Keep things changing, offer them events, show them
promo material give your students a choice so they
feel in control and importantly empowered part of
your club.
Many training courses we offer are about customer
service, we wont try and teach you a new martial art
or show you who's boss. Your the boss we want to
provide you with additional services to help you
achieve YOUR goals are even help you IDENTIFY your
goals.
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BBI Marketing |
BBI Promotions |
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Affordable Fast Printing:
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We have trade printing in eastern Europe
so we can offer club stationary at low
low cost.
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Full colour printed campaigns including
leaflets, posters and much more. All you
need to do is email us your requirements
Display :
Free consultancy is a telephone call away:
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You only get one chance at a first
impression.
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First impressions count.
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A promotional structure outside grades
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Using professional affiliations to add
credibility
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Offering relevant choices
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Knowing what your competitors are
offering
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Avoiding negative marketing (slating
competitors)
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Adding values
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Avoiding lesson selling
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Creating a choice of programmes
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Using different payment options
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Creating free places 1 in 20 for the
community
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Professional stationary for your group
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Display certificates in First Aid, Grade
and More etc
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Soft marketing:
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Using events so they bring friends or
family
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Promotions to members bring a friend
free etc
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Charity promotions for victim support
groups
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Events & Promotions:
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It is costly to bring over celebrities
from the many popular TV Series that
inspire children to start martial arts.
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We organise events where you and your
students can take part just by
purchasing a ticket.
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You can bring a camera and create a
feature for your local newspaper and
radio that will bring in new students
inspired by that TV show
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Competition:
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We only provide general light
competition and leave full contact to
the specialists. Most students are
hobbyists and do martial arts as a
recreation and rely on a full time job
to provide an income. Although we have
nothing against full contact we
recognise if students had injuries it
could effect class numbers and
instructor credibility. Our competitions
are a stepping stone in the path of a
full contact competitor. They use our S
Factor events to get the skills and then
increase their tolerance if they need to
go full contact.
Incentives for commitment:
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Earning Grades
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Recognised Grades
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Certificates
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Qualifications
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Courses
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Meeting celebrities
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Workshops
Keeping students interested:
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Choice of events outside classes
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Awards & Appreciation - Social Events
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Competition, competing and officiating
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Workshops
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Courses and various field trips
Adding values and importance:
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Using affiliations to ratify grade
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Using student of the month or similar
schemes
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Praising them up
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Saying thank you for their contribution
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